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Reason to shop online #11

I was recently browsing Amazon to see if there was a new book out in the series that my wife has read since she was a kid and still collects, but couldn’t remember which one she got last. So I just started browsing the most recent ones in the collection, and noticed a message up at the top of the screen from Amazon telling me that I had already purchased this book back in February.

Wow, now that is helpful. I immediately knew which one she had, and even when we purchased it. I could click a link and find out all the other details about that order, or see all of my recent order activity. Amazon of course also recommends other books to me based on the things I look at and purchase.

When was the last time you went into Wal-Mart, and were reminded by a store clerk what you purchased last time, and then recommended another book to you based on the ones you spent the most time looking at? NEVER.

Of course if Wal-Mart kept track of that kind of information I would probably call it some sort of conspiracy. But it’s cool when Amazon does it, because, you know … it’s a web site and everything.